Top Three Things Employers Look For In Job Candidates

In a recent article, Forbes author Shelcy Joseph interviewed Michael Fraccaro, chief human resources officer at MasterCard. She asked him to share what he looks for in a potential hire. In this issue of Promotional Consultant Today, we’ll share what he had to say.

Skills and culture fit. “We’re looking for people who can demonstrate the skills needed for the job they’re applying for—but, equally, if not more important, are people whose motivation and attitude fit with our culture. Candidates should definitely look into those aspects of the company beforehand. Just as you might check Yelp before trying a new restaurant, research the kind of work environment and culture you’re applying to. You can use resources like Glassdoor, Fishbowl, YouTube and other social sites to get an idea of what a company is like from the inside.”

Personality.“In the interview process, candidates who demonstrate grit, curiosity, optimism, a global mindset and a knack for problem-solving tend to make a positive impression. We also value people who are good at building relationships and have a healthy outlook about work-life balance. Being able to speak simply is also important. We deal in a very technical space, but we need to be able to translate what we do so people of all backgrounds can understand. Sharing stories and giving relatable examples are two good ways to make a complex subject simple and engaging. This shows not only that you know your content, but that you’re also able to help people connect with a topic they may not be familiar with. This is a kind of leadership that people at all levels of an organization can demonstrate.”

Agility. “Remember also that how you get things done is just as important as what you’ve done. Employers today take into account how you operate and make decisions in addition to what you’ve delivered. In this fast-paced, increasingly unpredictable world, we’re sometimes faced with new or never-before-seen circumstances. In those instances, it’s important for a company to be confident in the personal qualities such as integrity, fairness and decency that will guide an employee’s responses in situations that can’t be known in advance. They want to be confident that the choices you’ll make will be in line with the company’s values. Personal principles and intentions matter. Be prepared to reflect those in your responses during an interview.”

Fraccaro’s best advice to job candidates: “Be yourself and ask good, thoughtful questions. At Mastercard, as in probably most places, we want people who will bring their hearts and minds and authentic selves to work.”

Source: Shelcy V. Joseph is a contributor to Forbes. She is also the founder of millennial career website A Millennial’s Guide to Life and event series NYCxClothes & Friends. She loves telling stories that move and inspire people to explore their full potential and live their best life.

How Marketing Can Regain Control

Traditionally, marketing has been associated with the four P’s – price, placement, promotion and product. However, if you were to look at a typical business-to-business marketing organization today, this function is being diluted.

For example, marketing doesn’t typically own the product anymore; that’s the responsibility of product strategy or product development teams. And, in some larger companies, there’s typically an entire team that manages pricing as well.

Another area that has shifted is demand generation. With customer relationship management technology, the customer funnel is now controlled by sales. This new structure could mean more dilution of marketing responsibilities and a one-step-removed approach from revenue-generating activity.

What can B2B marketing leaders do to guard against the watering down of their departments?  We share these steps from Debbie Qaqish, a principal partner and chief strategy officer at The Pedowitz Group.

A New Mindset. Your mindset is the collection of thoughts and beliefs that shape your behavior and habits. How do you think about marketing? What do you believe is marketing’s role?

There are two beliefs about marketing that shape today’s successful B2B marketer. First, B2B marketing is a revenue- and growth-driver of the organization. Next, B2B marketing is enabled by technology.

In companies where marketing is a revenue- and growth-driver, marketing isn’t facing dilution. Marketing in these organizations is actually acquiring more responsibilities. This realization is often the most difficult step because not just marketing, but sales, finance and the executive team may have to change as well. In organizations where marketing is diluted, marketing is often viewed as a “pens and mugs” and “activity-based” department. Once the right mindset is established, it can then be supported by the right skill set and the right tool set.

A New Skill Set. More attention is being paid to new technology than training marketers to acquire new skill sets, creating more opportunities for marketing to be diluted.

For example, imagine a large company where the marketing team is not viewed as very technical or analytical. That may have happened because when the marketing ops group was formed, it fell under the IT department. This is often a mistake as marketing ops is not an IT function. Had marketing acquired the right mindset and skill set, it could have owned marketing operations.

A New Tool Set. The concept of marketing automation today is typically not a problem, although some B2B marketers still operate without marketing automation. The issue today is that most marketing teams have too much technology; they don’t know how to optimize the tools they have. Determining what to buy, how to integrate and what to capture becomes a highly technical and analytical role within the company. For this reason, it’s common for marketing to borrow this capability from other parts of the organization — especially around analytics. This is a big mistake. If you want to own all of your potential, you need to have this capability entirely in marketing. Not doing so sets up more potential dilution and eliminates new responsibilities.

The Plus In The Equation. Positively, marketing is now impacting customer engagement. Marketing is beginning to lead the pivot away from product -focused to customer -focused companies by creating optimal customer experiences at every stage of the lifecycle. Customer engagement is an exciting set of new responsibilities for marketing, but marketing teams that are highly diluted will never get the chance to lead and participate. As the role of marketing continues to evolve, marketers must also evolve and become customer-focused change agents, accountable for revenue. As a modern marketer, you must guard against dilution by understanding these changes, challenges and possibilities. Then, take proactive measures to get your mindset, skill set and tool set in alignment.

Source: Debbie Qaqish is principal partner and chief strategy officer of The Pedowitz Group. She manages global client relationships and leads the firm’s thought leadership initiatives. She has been helping B2B companies drive revenue growth for over 35 years.

How To Stay Balanced And Be Heard

For many of us, a large portion of our time is spent at work; in fact, the average person will spend 90,000 hours at work over a lifetime. It’s safe to say a job can make a huge impact on your quality of life.

However, how would you rate the quality of your conversations at work? How well do you know the colleagues with whom you interact on a daily basis? With so much of our time spent at work, it is important to foster an engaged and supportive workplace, and bring meaningful conversations into the office.

In a 2017 study on Global Human Capital Trends, Deloitte found that rather than focusing narrowly on employee engagement and culture, organizations need to develop an integrated focus on the entire employee experience, from the work environment to management practices to supporting functions.

Today, we share advice from business blogger Muir Keir to help businesses positively influence the entire employee experience.

Leaving “balance” undefined. The term ‘work-life balance’ is a regular topic of discussion in modern workplaces. Various strategies are put in place toencourage employees to achieve a work-life balance. However, the distinct line between work and home is no longer clear-cut, and our leisure time is regularly infiltrated by work, because of our own expectations or those of others. With today’s ability to access email and text messages 24/7, it’s easy for this spillover to take place.

The first step companies can take is to recognize that balance is unique to each individual. There is no “one-size-fits-all” concept. Perhaps we can help our teams achieve true balance in their lives by first accepting that the term is entirely subjective or even undefinable. Perhaps we can empower our employees by declaring that as managers we are comfortable that employees create this for themselves.

This means giving employees some autonomy in terms of hours they work and where they work to achieve their personally defined balance, which leads to flexibility.

Engaging through flexibility. Like balance, flexibility is innately personal and strongly valued. Flexibility in the workplace is key not only to increasing employee satisfaction, but also to fostering someone’s unique approach to completing a job to the best of their ability which, in return, results in increased productivity.

An example of flexibility is with the industry giant, Philips. This company developed and implemented employee leave policies that by default enable flexibility at work, including parental leave, grandparent leave, purchased leave and domestic violence leave available to all staff. Building on personalized support, the company also focus on employees transitioning through different stages of their career, including offering detailed career transition planning for those considering their path to retirement.

Creating a forum to be heard. Paramount to ensuring that employers stimulate meaningful conversation is to provide a forum where employees can be heard. Employees face unique personal challenges throughout their careers, and they should be supported to manage these in their own way. This is why many companies now have an employee assistance program (EAP), offering an extensive range of support services to all staff, as well as formal quarterly employee engagement surveys which allows everyone to have a say in how they feel about the organization.

That step of being heard simply starts with a personal question to an employee: How are you doing today and how can I make today a better day for you?

Source: Muir Keir is general manager of personal health at Philips Australia and New Zealand.

How To Plan Now For The Next 10 Years

Business author Rich Allen says that running a successful business requires a clear idea of where you want your business to be 10 years from now. It means having your own North Star that not only inspires you, but inspires your team as well. Essentially, if you want to get somewhere and you want people to follow you there, you have to visualize it first; you can’t be a leader without vision.

While that seems like obvious advice, the problem is, most of us are too busy tackling the everyday challenges to sit back and look at what we’re doing and where we want to be. Buried under the daily pressures of running a business, most small-business owners can barely think six months ahead, let alone 10 years.

Here, we are sharing Allen’s four simple steps to picture your business a decade in the future, and chart the best course to get there.

1. Start with the mountaintop. Imagine your business 10 years from now. Write down all the particulars you can of what your business looks like. There are no right or wrong answers here. The point is to focus on your vision of your business in the future: where you want to go, and what you want it to look like. Don’t worry about whether it will actually turn out this way.

Think about:

  • How many team members you’ll have
  • What locations you’ll have
  • What products and services you offer
  • How your business is structured
  • What your ideal customer or client looks like
  • What kind of volume you’re doing

 

2. Back up five years. Once you have the 10-year vision in writing, back up halfway. In five years, where do you need to be in order to be on track to hit that 10-year point? Cover the same details, and write them down. For instance:

  • How many people are on your team?
  • Do you have half the locations as in 10 years?
  • Are you offering the same products as services as now, or the same as in 10 years?
  • Have you found your ideal customers yet?
  • Are you doing half the volume you’re doing in 10 years?
  • Are you still going into work every day? What’s your own life like in five years?

 

3. Back up two more years. Now that you have your five-year vision, take it back to the three-year version of your business. Ask the same questions, and think about whether or not your three-year vision backs up your five-year vision: are you on the right course? Where do you have to be in here years in order to achieve your five-year goals?

4. Back up to next year. Finally, flip the script entirely: You need to take a sharp look at the next year—and now you have a 10-year perspective to do it in. So ask yourself: where do I need to be next year to be on track to reach my three-year vision? Use the same criteria, and make sure it’s as specific as possible.

By starting at the top and working your way back, you’ve already set up your goalposts. And with a very specific outline of your one-year, three-year, five-year and 10-year vision, you can start to create a plan and structure for your business that will get you to each benchmark. The truth is, if you just go on about your daily activities and hope you’ll one day end up where you want to be, changes are, it won’t happen. Instead, plan out where you want to be and use a vision to guide you.

Source: Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team and a visionary leader. Prior to becoming an advisor, he was vice president of human resources for Texas Instruments, then division president/COO with Pella Corporation. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners.

What Your Employees Really Want To Know About Change

Organizations are organic. They grow, shrink, shift and evolve to stay responsive to customers and the ever-changing business climate. Sometimes change is good and sometimes it’s not. Either way, change can affect people’s jobs and create a sense of uneasiness or fear.

Today, we’re sharing key tips for planning and implementing change from Liz Kislik, a contributor to HBR, who helps guide organizations through change.

Plan more time than you ever thought necessary to prepare the content, delivery and necessary follow-up. When communicating across your organization, you should expect to hold not just one initial “all hands” meeting or videoconference, but also a series of smaller team and individual conversations as follow-ups. Also, coordinate the timing of the announcements so that no one is caught flat-footed if the news is released at different intervals by individual managers and organization-wide outlets. Giving people multiple opportunities to take in and process the announcement is essential for thorough understanding; receiving the information from the right sources in the right sequence is crucial for credibility.

Equip all levels of management to explain the context. Provide training and rehearsal or role-play time to everyone who will need to communicate the message; don’t assume they’ll have the right instincts.

Describe the organizational pain, and how the new solution alleviates it. Instead of just announcing a disruptive change, give the background of what’s not working today and why the new plan is the best way to get to the desired outcome. Focus on how customers have been hurt, how the business is incurring extra expense, the negative brand impact—and how the change will help mitigate those problems.

Personalize both the impact and the resolution. If you don’t, employees may not understand which specifics apply to them, or even how the company is providing support or services to help them cope. For example, in the small group or individual meetings, be prepared with all the necessary details to answer personal questions immediately. Without this, you’ll create even more anxiety and aggravation as people wait for someone to work out the specifics you didn’t research in advance.

Give the affected people as many options and as much participation as you can. When they have choices—and the necessary information or support to make them—employees feel more respected and maintain more pride and autonomy. The closer people are to the work, the more likely it is that they’ll generate practical ideas. Kislik gives the example of one organization that was having financial difficulties and provided a series of meetings about cost-cutting measures that asked everyone to look for ways to help—even though they were adversely affected by some of the very measures they proposed.

Demonstrate humility and responsibility, not just authority. Many leaders mistakenly believe that they’ll be given a pass for shaking up people’s lives if they say they’re suffering over the decision or the disruption themselves. Even treating the problem as a shared responsibility can backfire and feel manipulative to employees. Instead, say, “I’m sorry I didn’t anticipate …” or, “I was too enthusiastic about x…” This shows that you take seriously the impact of the situation on others. You can’t prepare for every curveball, so if you don’t have the answer to a question, say something like, “Wow, that’s a question we didn’t think about, but it’s a good one. We’ll get back to everyone with an answer early next week.”

Whether announcing cost-saving measures, a company restructure or an acquisition, by carefully planning your communication and providing the right level of detail at the right time, you can support your employees through the process with transparency and authenticity.

Source: Liz Kislik helps organizations from the Fortune 500 to national nonprofits and family-run businesses solve their thorniest problems. She has taught at NYU and Hofstra University, and recently spoke at TEDxBaylorSchool. Request her free guide,

How to Resolve Interpersonal Conflicts in the Workplace, on her website.

Compiled by Cassandra Johnson

Retrain Workers Now For Your Future Business

Look around your organization. Do your employees possess the skills needed to lead your business into the future? Mostly likely there are a few but the tendency is to hire new employees who bring the needed skills. In fact, 62 percent of executives believe they will need to replace more than a quarter of their workforce between now and 2030 due to automation and digitization. However, “upskilling,” or teaching new skills to your existing employees, can be a better and more affordable option, while building engagement and longevity with them.

Upskilling programs can’t be one-size-fits-all. Each employee has a different learning style, a different schedule and, potentially, a large amount of information to learn. Herey, we’ll share suggestions for developing employee retraining programs from Daniel Newman, CEO of Broadsuite Media Group.

The Best Retraining Programs Engage and Teach. Studies have shown that the most effective training programs combine engaging elements with specialized training modules. These modules should have online options as well as in-person instruction that focuses on completing skilled tasks. This training should also include digital and physical simulations for real-world, hands-on education. Digitizing the process and using technology like Augmented Reality (AR) and Virtual Reality (VR) can achieve effective results with lower cost to the company.

Personalized Learning For All. On top of engaging learning programs, technology can make it possible to tailor programs to the needs of specific individuals. Part of the capabilities of machine learning happens in the back-end where voice recognition and patterns live. As employees are going through the training program, it recognizes who is using the program and adapts to their specific needs. Employees can experience personalized learning that continues to adapt to their specific learning styles. They can also get real-time feedback based on their performance. This personalized learning fills those gaps on an individual level, boosting confidence and morale. This kind of tool replaces those boring modules that are a pain to implement.

Pattern Building For Retention. Learning is only the first step. After all, have you truly learned anything if you have no ability to recall that information and put it into practice? This is where training reinforcement through pattern building is essential. Most companies struggle with this, seldom reinforcing the information given to a new employee after the initial training.

To be effective, employees must practice these skills they have learned in order to retain and use them. Intelligent applications can be used to improve retention by helping employees to produce patterns throughout their daily work. Once a pattern is established, new techniques can be implemented without confusion and strain. It is all about retraining without huge effort on your end and a new possibility thanks to Artificial Intelligence (AI).

Measure ROI Through Learning Success. Using technology for reskilling and retraining allows organizations to gather data on both the employees and the training effectiveness. This data also allows the organization to determine the ROI per employee for retraining. This will help you tailor your program to meet the unique needs of your business while remaining productive, efficient and cost-effective.

Planning For The Future. As AI is permeating many aspects of our lives and businesses, digital transformation is taking hold and we must do everything in our power to keep up. Our employees are the future of our business and must be skilled in these areas of technology to keep us competitive. By starting now, you are ensuring your employees are receiving the education through retraining programs they require to be successful for themselves and for your business.

Source: Daniel Newman is CEO of Broadsuite Media Group, a principal analyst at Futurum and author of Futureproof.

Trust Your Notes, Not Your Memory

When it comes time for your annual review or to ask for a raise or promotion, you’ll need to back up your request with examples of your good work. If you’re in sales, it’s comparatively easy to track how you are doing. But, if you are in customer service, for example, charting those accomplishments requires more attention. And, with the fast pace of daily work, it’s hard to find the time to stop and document achievements when you’re constantly in motion.

Today, we’re sharing these tips from blogger and personal finance writer Alicia Adamczyk on how to save and document great work throughout the year.

Take Contemporaneous Notes. Make notes in Google docs or the OneNote app, or write them in a journal book documenting each time you have a major “win” at work and when you routinely do tasks above your pay grade. You don’t need to make a record of every accolade but do catalog times when you’re singled out in a staff-wide email, for example, or you help a coworker with a big project.

Be certain your notes include dates, and if you are including an email or message from someone else, make sure the source is identifiable.

If you want to go further for your own reflection, use these steps from Idealist Careers to examine your accomplishments:

Think of a challenge that needed to be resolved.

What obstacles did you have to overcome to resolve it?

List the steps you took to resolve the challenge one by one.

What happened as a result of your actions?

You might also document additional wins such as:

Difficult situations with co-workers that you successfully worked through and how you did it.

Tasks and projects that were completed on time, and how you did it: Track all projects and tasks, even ones you think are small.

The times you overcame pressure and still succeeded in meeting your goals.

Track those situations when you know you exceeded expectations and explain why.

Take Screenshots of Everything. If your boss compliments you in an email or Slack conversation, take a screenshot and include a copy of it where you keep your notes.

Go Through Your Calendar. If you keep meetings and project due dates in a calendar, go back through it to jog your memory. You can also make note of accomplishments on your calendar, and be sure to set calendar reminders for occasional mini-reviews with yourself.

Make a Spreadsheet. If a journal app or accomplishments box aren’t your thing, try logging everything into a spreadsheet, which is easily sortable and can be customized however you like.

When it comes time to sit down with your boss for that review or raise, refresh yourself on what’s in your notes, and come with a page or two detailing your best metrics and biggest contributions. Then, write a follow-up email laying out your achievements (with dates and supporting evidence as needed). These extra steps will take you a long way to a top review and future promotion.

Source: Alicia Adamcyk is a personal finance writer and lifehacker.

Simple Ways To Recognize Greatness

How hard do your employees work for you? When your employees produce excellent work, do you take the time to thank and reward them? Not only does recognition make employees feel good, your praise incentivizes them to excel and helps retain them. Cultivating an atmosphere of continued achievement begins with giving credit where credit is due.

Research from Bersin & Associates reveals that 80 percent of surveyed employees feel more motivated to work when they believe they are appreciated. Another 71 percent say they’re motivated by the competition when peers are recognized for their work at least monthly. Proper recognition can do wonders for engaging your employees, even if they aren’t the ones being recognized.

Today, we share five simple and effective ways to recognize outstanding work from employees.

1. Buy a gift. The best employees give a lot of time and effort to their job, and you can return the favor with a gift. Put some thought into what you give. Generic gifts, such as gift cards, are appreciated, but they hardly show how much you truly value your employee. Instead, consider the needs and wants of your employees and don’t be afraid to spend a little cash to make them feel appreciated.

2. Create a personalized plaque. When an employee produces particularly good work, they deserve recognition beyond a simple gift. Give them something to forever commemorate the occasion, such as a glass plaque or award that can be displayed publicly on a shelf or mantel, and becomes a long-term keepsake for the recipient. Within the promotional products industry, the options are almost limitless. Opportunities to recognize good work can include special designations such as Employee of the Year, Rookie of the Year, Most Valuable Player, or other top-performer recognition awards. You might also reward employees for sales, leadership, milestones, customer service, safety, partnership or special categories.

3. Designate an Employee of the Month. If you’re in an informal setting and a banquet or award plaque seems too formal, consider developing an Employee of the Month program. It might seem like a simple way to recognize great employees, but it’s effective, and engenders productive competition and helps boost morale.

4. Invest in professional development. When you have high-performing employees who are eager to learn and advance their skills, reward them by providing professional development opportunities. You might pay for them to attend an industry conference (bonus points if it’s located somewhere tropical) or education program that provides training in their area of specialty, or pay the tuition for college classes related to their current work or career goals.

By investing in an employee’s education, you’re sending the message that they’re truly valuable. In addition, it motivates the employee to do a better job. It’s an investment in the employee and your company.

5. Donate to a nonprofit. Do some good while showing your top-performing employees you care. Allow your best employee to select a charity, and then donate a high-dollar amount to that organization. Studies show that when employees are enabled to provide service or donations to those in need, even vicariously, they tend to be happier and more motivated in their careers.

Source: Jenna Cyprus is a freelance writer in Renton, Washington, who is interested in travel, nature and parenting.

The Importance Of Working For A Boss Who Supports You

Does your boss support you? Most people would say “yes—and no.” It often depends on the situation.

Employees who believe their company cares for them perform better. What value does an employer place on you as an employee? Are you there simply to get the job done and then go home? Are you paid fairly, well-trained and confident in your job security? Do you work under good job conditions? Do you receive constructive feedback, or do you feel demeaned or invisible?

Today, we’re sharing these valuable tips from Forbes contributor and digital marketing specialist, Sarah Landrum, on how to have a healthy and happy relationship with your boss.

Invest In A Relationship With Your Boss. When you’re first hired, you should get to know your company’s culture and closely watch your boss as you learn the ropes. Regardless of your boss’s communication style, speaking up on timely matters before consequences are out of your control builds trust and establishes healthy communication. Getting to know your boss begins with knowing how he or she moves through the business day, including their moods, how they prefer to communicate and their style of leadership.

Mood: Perhaps your boss needs a cup of coffee to start the day. If you see other employees scurry away before the boss drains that cup of coffee, bide your time, too.

Communication: If you have important news, deliver it to your boss promptly. Use email or a phone call to check in, and schedule a meeting for in-depth topics. Show you respect your boss’s time, and, in return, your time will be respected, too. Remember, everyone has a different style of communication and you must respect your boss’s style. For example, some bosses may appear cold in anecdotal discussions, but their analytical style may prefer discussions

based on hard data.

Leadership: What kind of leader is your boss? Autocratic leaders assume total authority on decision-making without input or challenge from others. Participative leaders value the democratic input of team members, but retain the authority to make the final decision.

A Healthy Relationship With Leaders Makes The Company Better. A Gallup report reveals that 71 percent of Millennials aren’t engaged on the job and half of all respondents are planning to leave their current job within a year. What is the cause? Bosses are responsible for 70 percent of employee engagement, and engaged bosses are 59 percent more prone to having and retaining engaged employees.

These bosses exhibit supportive behaviors such as being accessible for discussions, motivating according to an employee’s strengths rather than weaknesses, and helping to set goals. The most positive engagement booster was identified as when managers focus on e

mployee strengths. According to the report, the people responsible most often for employee retention and engagement are those in leadership positions. The boss is poised to directly affect employee happiness, satisfaction, productivity and performance.

The same report reveals that only 21 percent of Millennial employees meet weekly with their boss and 17 percent receive meaningful feedback. In the end, one out of every two employees will leave a job to get away from their boss when unsupported.

A healthy relationship between boss and employee is vital to company success, and is especially important to the progression of careers among Millennials as the workforce continues to age.

Read PCT again tomorrow when we will talk about customer reviews.

Source: Sarah Landrum writes about howcan be happier at work. She is also a digital marketing specialist, freelance writer and the founder of Punched Clocks, a career advice blog that focuses on happiness and creating a career you love.

Asking Questions Can Make You A Better Leader

The Greek philosopher, Socrates, once said the ability to be a great leader comes down to one very important skill: asking questions. The challenge is that too few leaders, managers and employees know how to do this well.

Here, we share these insights from business author Michael Lindenmayer on asking good questions and other key elements of Socratic leadership.

1. Quest For The Best Answers. The key to getting your team to embrace questioning is to help them see it as a tool to get the best answer versus an interrogation. In getting the best answer, everyone has a role to play and different insights to bring to the table. If it feels like an interrogation, morale will drop and defensive attitudes will stifle the ability to find the best answer. So, make the quest for the best answers a part of your corporate culture.

2. Be Humble: Admit You Don’t Know. Check your ego at the door when finding the best answers. If a team member is missing an answer, then the next question to put forth should help them find it. This eliminates any excuses and sets everyone right back on the path to finding the best possible answers.

3. Build Stamina: Get a Brain Work Out. Most people can handle only a few questions before they experience cognitive overload. Too many questions with too few answers kicks in the flight response. People can shut down. The good news is that people can build up their stamina so that they can handle more questions. The best way to do this is to work the brain out like a muscle. Engage. Rest. Recover. You will get stronger and better at asking questions and engaging in the quest for answers.

4. Empower Everyone. Want to unleash the potential of your team? Then ask questions and be up for digging for the best answers. Also encourage others across your team to ask questions. When asking questions becomes part of your company culture, you drive consistency across the organization.

5. Concentrate. If you want good answers, you need to concentrate on getting them. Our brains are splintered by multitasking. Stanford Professor Clifford Nass’s research showcases how multitasking both reduces the speed of decision-making as well as the quality of the decisions generated. Instead, engage in thinking that is deliberative and logical. It helps you clear through the rapid, automatic and subconscious default settings that often guide us and push us further to get at thoughtful decisions.

6. Questions For The Three P’s. The three P’s are: possibilities, probabilities and priorities. Certain questions generate possibilities. Other questions sharpen the team’s ability to assess the probable outcome of potential decisions. The third set of questions help empower team members to prioritize. Learn to apply different questions to the three P’s; it will help advance your endeavor.

Try this Socratic method with your team. Determine great questions you will ask your team that will advance your mission.

Source: Michael Lindenmayer, a Forbes contributor, is a purpose-driven entrepreneur, writer and systems designer. He is the co-founder and CEO of Toilet Hackers, a social enterprise focused on securing 100 percent sanitation for the 2.6 billion people living without a toilet. He is an advisor to Sesame Workshop’s Global Health Initiative. And he is on the advisory board of the Girl’s Fund at the World Wide Association of Girl Guides and Girl Scouts. He also collaborates with the leading minds at the University of Chicago’s Booth Business, where he is an associate fellow at the New Paths to Purpose Project.

Compiled by Cassandra Johnson